You’re just starting your business and you’re already overwhelmed with all the different social networks that are out there. But the real question is how do you know which one will be best for your business?
First, what is a social network?
A social network is a website or app that allows users to join a community to engage with others through various mediums; that’s the social aspect. The network is compromised of who you wish to follow or to be followed by reaching them online or offline. With the two combined, there is a relationship that is joined by some form of engagement, interest or social interaction you may have had with one another at some point. Once a relationship has been established, users within your network and their networks share endless amounts of content. Therefore a social network is a valuable resource for your business and you should be on the appropriate networks to display your brand online.
Which social network should I choose for my business?
Understanding a new social network can be daunting. But it doesn’t have to be. Spend about 5-10 mins creating a personal account before deciding.
When doing your initial research think about the following:
- What is the social networks purpose?
- How do users engage with the content?
- What’s the typical audience on the social network?
- How many users are on this social network on a daily base?
- Are your competitors on these social networks?
- How can you leverage the social network?
Remember, you don’t have to join the “cool kids” and join the latest new network or app. Just because other types of businesses are using it may not be a good choice for yours. Find where most of your target audience are and leverage that channel appropriately and of course creatively.
Be open to understand what the new social network can offer and how you may be able to build a relationship with your audience on them, but don’t feel obligated to be on every single one. It may get overwhelming to manage too many. Read my post on Above the Law on how to Manage your Time Effectivity on Social Media.